Development Milestones
2001
December ｜ Pagoda was incorporated in Shenzhen
2002
July 18 ｜ The first store of Pagoda, "Shenzhen Fuhua Store", was officially opened
2003
January 8 ｜ Pagoda initiated chain-store operation mode
2004
Pagoda adopted the ERP (enterprise resource planning) system
2007
November ｜ Pagoda established a holding company - Jiangxi Wangpin Co., Ltd.
2008
May ｜ Network marketing platform construction began
December ｜ Online Pagoda" was launched
2009
March ｜ Pagoda formally put forward the service policy of “fruit can be returned without receipt, physical object or reason”
2012
Pagoda celebrated its 10th anniversary with 300 stores nationwide
2013
After years of optimization, Pagoda's fifth generation pastoral style stores were launched
2014
Baiguo Interactive Technology Co., Ltd. was established to improve the layout of information construction
2015
Pagoda established China's first fruit grading standard system
May ｜ The number of store exceeded 1,000
September ｜ Pagoda completed round A financing of about CNY 400 million
2016
December ｜ Pagoda strategically merges with O2O fresh food platform - 1mxian.com and started a new e-commerce mode of fresh food
2017
March ｜ Online procurement trading platform launched
November ｜ Pagoda reached strategic cooperation with "Guoduomei", the largest fruit chain supermarket in Beijing, to realize dual-brand operation
2018
January ｜ Pagoda completed round B financing of about CNY 1.5 billion
May ｜ The number of store exceeded 3,000
August ｜ Pagoda reached a comprehensive strategic cooperation with China Poverty-alleviation Promotion of Volunteer Service and officially launched the strategy of "Pagoda in 100 Counties"
December ｜ Pagoda and Jinan Fruit Research Institute reached strategic cooperation to promote the upgrading of fruit industry
2019
April ｜ Pagoda announced the category-based partner plan and officially released its fresh food strategy
May ｜ On the occasion of the 10th anniversary of its product returning policy, Pagoda held a press conference themed "Data of Ten Years, Trusted Chinese" in Beijing
